{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Growth Map Podcast ","title":"What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b57266ab\"></iframe>","width":"100%","height":180,"duration":5178,"description":"Want to scale your DTC brand the right way? Learn hard-earned lessons from 10 years in ecommerce on agencies, ad platforms, and what actually drives growth.\nSchedule a strategy call with me: https://lionmediaad.co/youtube\nWatch this next - https://youtu.be/MmID3M9d2Lg\nFOLLOW BEN\nhttps://www.linkedin.com/in/bendickshinski/\nhttps://instagr.am/ben_dickshinski\nTimestamps\n0:00 What Makes a Great Agency + Guest Introduction & Career Start  \n7:00 Career Progression: Agencies, In-House, and Building Experience  \n14:00 Starting and Scaling E-commerce Brands + Channel Strategy  \n20:00 Metrics That Matter: CAC, Contribution Margin, and Forecasting  \n31:00 Meta Evolution, Incrementality, and the Future of Media Buying\n40:17 — Agency Onboarding, Positioning & Initial Client Audit Process\n41:40 — Account Turnaround Strategy & Managing Performance Risk With Clients\n44:40 — Creative Strategy, Andromeda Update & Demand for Creative Volume\n46:54 — Creative Testing Frameworks, Metrics & Performance Signals\n49:29 — AI in Creative Production & Brand Control vs Automation Tradeoffs\n51:31 — Applovin, CTV, YouTube & Emerging Ad Platforms Discussion\n53:41 — Measuring CTV Performance, Incrementality & Attribution Challenges\n54:27 — What Makes a Good vs Bad Agency (Structure, People & Delivery)\n59:06 — Hiring, Team Structure & Managing Account Load in Agencies\n1:04:50 — AI in Media Buying, Growth Bottlenecks & Future of Agencies","thumbnail_url":"https://img.transistorcdn.com/o2Q5fcyZg8O0Jzx-S6hMO0d5aMeuSN-tCCIic9HSbow/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NjUw/NTYyMmQ4MDAzODEz/ODRiMTZkMDhhMzhi/MjRkMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}