{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Harnessing AI for Marketing: Insights from Netta Kivilis","html":"","width":"100%","height":180,"duration":1640,"description":" In this episode, host Josh Hoffman and guest Netta Kivilis, founder and CEO of Blue Seedling, discuss various aspects of marketing in the B2B space. Netta shares her insights on the impact of AI on marketing, and talks about contrarian B2B marketing myths and the utility of AI as a thought partner. She stresses the importance of developing people skills in marketing and provides valuable perspectives on marketing practices for B2B startups.Netta Kivilis is the Founder and CEO of Blue Seedling, a boutique marketing agency specializing in high-growth enterprise B2B startups and scale-ups. With a background in retail marketing, including roles at Custora and Amazon, Netta has successfully built marketing operations, created industry-standard dashboards, organized events, and coached teams, contributing to impressive revenue growth and employee expansion. Here are a few of the topics we’ll discuss on this episode of Masters of Marketing Agency:Marketers need to experiment with AI tools and applications to gain a competitive advantage in the market.AI tools can help marketers in various applications such as content marketing, outbound email prospecting, and visual generative AI.Startups need to package AI tools and applications into marketing and sales-specific tools to make them user-friendly and effective.AI tools can make brainstorming and Kickstarter easier and more effective for marketers.AI can be used as a “thought partner” in B2B startupsIt's not realistic to expect AI to write an article from start to finish, but it serves as a great tool for brainstorming ideas, titles, and even SEO improvementsHiring SDRs for email marketing is a marketing task better handled by B2B marketersResources:Blue SeedlingThe She Speaks PodcastDevNoodleConnecting with Netta Kivilis:LinkedInConnecting with Josh Hoffman:LinkedInQuotables:2:25 - “Marketing technology is not going to make or break your marketing success. However, this is the exception. When I saw ChatGPT and...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}