{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CIM Marketing Podcast","title":"Episode 1: England’s golden summer of sport","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b59d5cbe\"></iframe>","width":"100%","height":180,"duration":1429,"description":"How did marketers exploit England’s golden summer of sport for maximum business advantage? \r\n\r\nThis podcast will:\r\n• Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final\r\n• Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney\r\n• Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham \r\n\r\nHost: Ben Walker, Head of Media, LID Business Media\r\nGuest: James Farmer, Head of Brand and Marketing Communications, CIM\r\nRecorded: Thursday 5 September 2019 12:00 BST","thumbnail_url":"https://img.transistorcdn.com/f8mfWk-TjVqpDVPk443bS9QE5XsG9FwutoZkXrzXZxE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNzk1/MTM4YmI0NjE3YmNh/NTI1YmE2MDljYjk4/MTQ5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}