{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside Outside Innovation","title":"Ep. 129 - Paul Jarrett of Bulu on New Trends in Collaborative Marketing","html":"","width":"100%","height":180,"duration":1196,"description":"Paul Jarrett is co-founder/CEO of Bulu and a former Inside Outside podcast co-host. Bulu creates private label subscription box programs for large companies like Disney, GNC, Lululemon, and Crayola. In this episode, Brian Ardinger and Paul discuss new trends in big brand marketing, including getting in front of specific customer segments in new ways. Paul believes that in this changing marketplace, big companies are willing to collaborate and “horse trade,” but are also focusing on key metrics like customer acquisition costs. Key highlights include:\n\n\nTell us about Bulu\n1. Bulu is now at 250 FTE and managing revenue of over $50 million. Challenge is finding the right people to help scale. \n2. Companies that want a physical interaction with customers are using subscription boxes. \n\n\nKey factors when working with large brands\n1. People managing the project have to get stuff done, transcend the business, and get along. Bulu won’t work with companies that don’t provide that. \n2. Companies need entrepreneurs to understand working with startups. Non-entrepreneurs don’t see beyond the box, to see things like revenue and margin flexibility.\n3. Companies need to invest in the relationship with a startup for the future.\n\n\nWhen to walk away\n1. Unhealthy focus on driving the price down. \n2. When a person starts saying “we” or “us,” Paul feels they’re on the same team. He’s not interested in a big company serving as the “coach” of the project.\n\n\nHow to get in front of big brands\n1. Pick up the phone. Call every week.\n2. Social media - Friend and Follow key people everywhere. \n3. Innovation should be in the corporate person’s title.\n\n\nFor More Info\nTo find out more about Paul Jarrett or Bulu, connect at pauljarrett.com or tweet him @Pauljarrett. \n\n\nSee Paul and Stephanie Jarrett on PBS's show Startup - Season 6, Ep 8  \n\n\nIf you like this topic, you might also be interested in Ep 114 - Canva’s Cameron Adams on Democratization of Design; Ep 105 - Randy Komisar with Kleiner...","thumbnail_url":"https://img.transistorcdn.com/tuy-Vu65TF9mUCcj2kyt--m9YHQFFUMJkxUQTl68g6A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc3ODcvMTY0ODU1/MTQ3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}