{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Jess wants to run video ads ","html":"","width":"100%","height":180,"duration":2733,"description":"Jess wanted to run TV commercials. Josh's only note: make it feel like the Super Bowl.\nShe had a Series A budget, a Rice Krispies Super Bowl commercial on her CV, and a UK-based agency called Deadpan she'd tracked down from a single KlientBoost video (the name should have been a clue.) Four videos and two cease and desists later, Vector was on Disney+, Hulu, and Peacock.\nAnd the numbers? \"Why doesn't everyone else do this\" numbers.\nHear how Vector ended up on the same streaming channels as Disney princesses and superheroes, and why a marketer at DocuSign was not nearly as excited about it as Josh was.\nGet to the good stuff:\n[00:00] Jess wants to run real TV commercials. Josh immediately raises the stakes to an unreasonable level. Jess: \"Hold my beer.\"\n[01:05] Not everyone needs the demo yet. Jess breaks down the three-video journey that meets buyers wherever they are\n[03:01] Josh notices Jess left out the CEO vision video. She hasn't\n[03:43] Turns out Jess's resume includes a Super Bowl ad, talking Cheez-Its, and the Great Toilet Paper Debate\n[07:50] How one KlientBoost video convinced Jess to commission four commercials from UK-based Deadpan Agency without ever crossing the Atlantic\n[09:58] Deadpan pitched seven concepts, from safe to unhinged. The winner was never going to be the safe one\n[10:32] The ad concepts arrive. One of them involves a demand gen marketer folded into a suitcase.\n[12:26] Jess has a defense for all the unhinged creative. It's cheaper than being forgotten\n[14:15] Deadpan handled the shoot in the UK. Jess weighed in on everything from scripts to which corners of the house looked the most American\n[16:06] Affirmations break. Somehow even more cinematic than usual\n[16:51] AI is good at a lot of things. Making marketers laugh isn't one of them\n[18:21] Mesolab builds the explainer video. Vector pivots the positioning. The animation doesn't care\n[19:58] Josh draws a line between a Fiverr animation and what Mesolab built. It's a pretty wide line...","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}