{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Digital Marketing Made Simple with Jennie Lyon","title":"#225 - The Hidden Costs of DIY Ad Campaigns (And How to Avoid Them)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b5bbc289\"></iframe>","width":"100%","height":180,"duration":829,"description":"Running your own ad campaigns might seem like a cost-saving strategy—but in reality, DIY ads often lead to wasted budget, poor targeting, and underwhelming results. If your ad campaigns aren’t converting, it’s time to stop guessing and start optimizing.\n📌 In today’s podcast, I’m breaking down:\n✔️ The hidden costs of DIY ads that drain your budget.\n✔️ Why poor audience targeting leads to low conversions.\n✔️ The biggest ad creative mistakes (and how to fix them).\n✔️ How to optimize your budget for better ROI.\n✔️ The importance of ongoing tracking and testing.\n💡 Want to run profitable ad campaigns without the guesswork? Grab our $10/Day Ad Strategy Template to ensure every dollar works for you!\n👉 Download it here: jennielyon.com/adtemplate \n⌚ Time Stamps:\n0:00 DIY Ad Campaigns Can Waste Money\n1:00 How To Make Ad Campaigns Work For You\n1:10 Wasted Ad Spend\n2:10 FaceBook Audience Insights or Google Analytics\n2:31 A/B Testing\n2:41 Pro Tip: Analyze Your Existing Customer Base\n3:00 Hidden Cost #2 Poor Ad Creative\n3:57 How to Avoid Poor Ad Creative\n4:30 Pro Tip: Analyze Competitor's Ads to See What Works\n4:50 Hidden Cost #3 Failing to Optimize Ads\n5:50 How to Improve Ad Performance\n6:14 Pro Tip: Even Small Tweaks Can Help\n6:54 Hidden Cost #4 Mismanaging Your Budget\n7:30 How to Fix Your Budget\n8:02 Pro Tip: #5 A Well Planned Budget\n8:10 Hidden Cost #5 Losing Time\n9:00 How to Avoid Losing Time\n9:27 Pro Tip: Hiring an Expert Pays for Itself\n10:56 Free Resource AD Template\n🔗 Resources Mentioned:\n📌 FREE $10/Day Ad Strategy Template: jennielyon.com/adtemplate \n📌 $10/Day Ad Strategy & Workbook $9 jennielyon.com/adworkbook \n📌 Schedule a Free Strategy Call with Team Jennie: jennielyon.com/marketingmomentum \nWHO AM I?\nHi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcasts, and writing, I share marketing strategies to help you scale your online business without being overwhelmed.\n🧩 Let’s Connect!\n💻...","thumbnail_url":"https://img.transistorcdn.com/D5zcQbidF9Cd45fUXBp_mAmSJfiqvzClQdIv_-xsmzU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzExMDM0LzE2OTE2/ODczMzMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}