{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Drive: Multi-Unit Excellence for C-Store District Managers","title":"Tools and Technology for Targeted Marketing: A Guide for Convenience Store Multi-Unit Managers","html":"","width":"100%","height":180,"duration":1828,"description":"Drive from C-Store Center - Tools and Technology for Targeted Marketing: A Guide for Convenience Store Multi-Unit Managers\nEpisode 14 Duration: 31 minutes\nJoin host Mike Hernandez as he explores essential tools and technology for targeted marketing enabling multi-unit managers to understand customers, engage effectively, and drive sales. Learn about marketing tools and software, Customer Relationship Management systems, practical demonstrations, and group activities transforming your convenience store marketing efforts through strategic technology implementation.\nEpisode Overview\nMaster essential marketing technology elements:\nUnderstanding marketing tools and software including email platforms, social media management, analytics software, ad platforms\nImplementing Customer Relationship Management systems exploring Salesforce, HubSpot, Zoho CRM capabilities\nExploring CRM features through group activities including contact management, interaction tracking, workflow automation\nMarketing Tools and Software\nLeveraging technology for competitive advantage:\nTransformative Capabilities:\nCollecting data, analyzing customer behavior, automating marketing campaigns effectively\nMia implementing robust marketing software suite tracking customer journey across touchpoints\nDiscovering email campaigns more successful converting to in-store purchases than social media\nThursday afternoon emails featuring weekend specials driving customers to stores\nTransforming data into actionable strategy directly impacting bottom line, increasing weekend sales\nEmail Marketing Platforms:\nServices like Mailchimp, Constant Contact enabling newsletters, promotional emails, targeted campaigns\nJordan utilizing email platform addressing declining weekday sales challenge\nSegmenting customer list based on purchasing patterns identified through POS systems\nCreating weekday discount campaign targeting regular weekend shoppers\nNotable uptick in weekday traffic, sales, repeat visits, increased average...","thumbnail_url":"https://img.transistorcdn.com/N8yeVYrN9HhUZ0wHfInft_DhP8_QJPWRsxwZ9OtO19k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODE5/ZWM1ZWM4OWNiYTRj/ZTQ3OTA3N2M0Y2Nh/ZTdkZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}