{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Drive: Multi-Unit Excellence for C-Store District Managers","title":"Tools and Technology for Targeted Marketing: A Guide for Convenience Store Multi-Unit Managers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b5c2338b\"></iframe>","width":"100%","height":180,"duration":1828,"description":"Drive from C-Store Center - Tools and Technology for Targeted Marketing: A Guide for Convenience Store Multi-Unit ManagersEpisode 14 Duration: 31 minutesJoin host Mike Hernandez as he explores essential tools and technology for targeted marketing enabling multi-unit managers to understand customers, engage effectively, and drive sales. Learn about marketing tools and software, Customer Relationship Management systems, practical demonstrations, and group activities transforming your convenience store marketing efforts through strategic technology implementation.Episode OverviewMaster essential marketing technology elements:Understanding marketing tools and software including email platforms, social media management, analytics software, ad platformsImplementing Customer Relationship Management systems exploring Salesforce, HubSpot, Zoho CRM capabilitiesExploring CRM features through group activities including contact management, interaction tracking, workflow automationMarketing Tools and SoftwareLeveraging technology for competitive advantage:Transformative Capabilities:Collecting data, analyzing customer behavior, automating marketing campaigns effectivelyMia implementing robust marketing software suite tracking customer journey across touchpointsDiscovering email campaigns more successful converting to in-store purchases than social mediaThursday afternoon emails featuring weekend specials driving customers to storesTransforming data into actionable strategy directly impacting bottom line, increasing weekend salesEmail Marketing Platforms:Services like Mailchimp, Constant Contact enabling newsletters, promotional emails, targeted campaignsJordan utilizing email platform addressing declining weekday sales challengeSegmenting customer list based on purchasing patterns identified through POS systemsCreating weekday discount campaign targeting regular weekend shoppersNotable uptick in weekday traffic, sales, repeat visits, increased average purchase valueSocial...","thumbnail_url":"https://img.transistorcdn.com/N8yeVYrN9HhUZ0wHfInft_DhP8_QJPWRsxwZ9OtO19k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODE5/ZWM1ZWM4OWNiYTRj/ZTQ3OTA3N2M0Y2Nh/ZTdkZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}