{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] How to Find out What Triggers Customers to Buy (7-Step Process)","html":"","width":"100%","height":180,"duration":3261,"description":"It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.\nWe discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.\nTopics covered:\nWhy it’s important to understand what triggers your customers\nThe reasons why some marketers may be feeling overwhelmed\nSocial Media’s draining effect on Katelyn\nThe first question Katelyn asks her new clients when starting customer research\nHow the startup world taught Katelyn the importance of customer discovery\nThe steps it takes to develop your customer’s persona\nWhy understanding your customer is more than gathering demographic and firmographic information\nHow to disrupt the Super Mario power upmarket\nDon’t forget about the importance of the functional side of your product\nIdentify your customer’s challenges with their current solution\nKatelyn’s thoughts on one-on-one customer interviews\nOne of Katelyn’s favorite sayings when conducting interviews\nHow to make sense of the customer information you’ve gathered\n\nResources mentioned:\nKatelyn’s Website\nKatelyn on Twitter\nWhat is a martech stack?\nStrategyzer\nCerner\nBasecamp\nWrike\nHotjar\nKatelyn’s Forget the Funnel Webinar\nDovetail App\nAirtable\nKatelyn’s Research Template\nAtomic Habits - James Clear\nCXL Blog\nBuyer Personas Need to Die a Violent Death\nBuying Triggers: 6 Steps to Create Explosive Demand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}