{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"The Importance of User Research with Aggelos from Growth Sandwich.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b5cfc1dc\"></iframe>","width":"100%","height":180,"duration":1978,"description":"Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Aggelos from Growth Sandwich about the importance of user research in building great products.  Learn everything from what an evidence-based decision making loop is and why you should use one to avoiding the hands off trap when it comes to product-market fit.\nShow notes\n01:00 - The story behind Growth Sandwich.\n03:00 - Product vs Marketing.\n04:00 - A story about what can go wrong when user research is missing.\n07:30 - The impact of poor product management.\n09:00 - The case of Ryan Air, ranked worst for 6 years running, but the highest selling.  What gives?\n11:00 - Getting feedback from users the right way.\n15:00 - People don’t buy your product, they buy your value proposition.\n18:00 - Aggelos on product-market fit and why what you measure matters.\n20:00 - You can lose product-market fit more quickly than you found it.\n24:00 - Why automation can jeopardize the strength of your value proposition.\nProduct Resources\n\n Books\nWhen Coffee and Kale Compete by Alan Klement\nPositioning by Al Ries\nDesign Sprint by Jake Knapp\nProduct-led Growth by Wes Bush\n\nBlogs\nGrowth Sandwich\nOpenView\n\nEvents\nProduct Qualified Summit\n\nGetting in touch with Aggelos\n\n  LinkedIn\nGrowth Sandwich Website","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}