{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Medtech Innovation Podcast","title":"She replaced her entire sales team with AI agents (and how you can too)","html":"","width":"100%","height":180,"duration":3656,"description":"I'm joined by Brett Jansen, Founder & CEO at HealthTech House, as we explore how AI is transforming go-to-market strategy for medtech startups, why the one-person growth team is becoming reality, and lessons from taking Butterfly Network's handheld ultrasound to market.From Gym Receptionist to MedTech Growth Leader→ Brett started as a facilities coordinator at Cerner's gym before executives recruited her into sales, launching a 16-year career across healthcare sales, strategy, and consulting→ After VP roles at Butterfly Network and CGO at Heartbeat Health, she walked away from W-2 employment entirely. AI gave her the tools to build two successful solo businesses→ She now hits over $100K per month without sending a single outbound message in 18 months, building entirely through LinkedIn content and inbound demandAI Turned One Person Into an Entire Commercial Team→ Brett uses AI to replace what would require a full marketing, copywriting, and social media team, delivering go-to-market services at a fraction of traditional agency costs→ Her core stack: Claude for deep work and decks, Granola for meeting transcription, GenSpark for rapid content. She built 16 pitch decks on a single flight to JP Morgan Health→ Claude Opus eliminated her need for a deck designer after it perfectly recreated slides from screenshotsButterfly Network: Cracking Go-to-Market for Handheld Ultrasound→ Butterfly was selling $2,000 probes direct-to-consumer when Brett came in to build a B2B enterprise sales motion from scratch→ The biggest unlock: selling in bulk to medical residency programs with 500-600 students graduating at any given time→ They productized software alongside the probe, creating named use-case programs with education, wraparound software, and Epic integrationWhy Adoption Kills More Deals Than Product Quality→ Butterfly's biggest enterprise barrier wasn't the tech. It was adoption. Hundreds of probes sent to ED physicians went unused→ The fix: wrap education into deployment...","thumbnail_url":"https://img.transistorcdn.com/SKJTlzh1Dih_UjWAMpaf9asEOJluhYL_CM3FATuVvVc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yM2U1/NjA3NjAzY2M1NDA0/ZDZkYTRiY2Y3Mjky/MTRmNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}