{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Product Marketing Experts ","title":"Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b5ddb9f3\"></iframe>","width":"100%","height":180,"duration":2023,"description":"There are a lot of PMMS who understand MarTech but very few who know how to connect and reach developers. In this week's episode I interview not one, but TWO experts. Krithika Muthukumar, Marketing Team Lead and Tanya Khakbaz, Head of Product Marketing at Stripe both share their insights on Product Marketing at a Hyper Growth Company.\r\n\r\nStripe has grown exponentially and is a great example of a company that succeeds in payments industry structure technology. It's a complicated product used by technical teams. They excel in product marketing and truly understand their persona and how to connect with them.","thumbnail_url":"https://img.transistorcdn.com/Eut836elfExXATTWElg6PEEE49iYhraqzmE3u6QR4wA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3MTIvMTY2NzQw/NjQ3NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}