{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce On Tap","title":"Inside Gymshark: Smart Supply Chains, Influencer Marketing, and International Expansion","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b5ef6bac\"></iframe>","width":"100%","height":180,"duration":3253,"description":"This episode is all about Gymshark—one of the fastest-growing athleisure brands on the planet. Kicking off with breaking industry news and trends, Nathan and Aaron lay the groundwork for an exploration of what makes Gymshark a standout story: a college student, Ben Francis, who turned a passion for lifting and coding into a multi-billion dollar global powerhouse.We unpack Gymshark’s humble beginnings, its explosive early growth, and how a clever pivot from dropshipping supplements to creating apparel changed everything. You’ll hear about Ben’s bold decision to step back as CEO—a move rarely seen in fast-growing startups—and what that meant for the company’s trajectory. The episode also covers the nuts and bolts of Gymshark’s supply chain, the role of influencer-driven marketing, navigating international expansion (including a $200 million market entry in the US before even having a local staff!), and what the future might hold as IPO rumors swirl.Dye Ban Article: https://www.linkedin.com/pulse/color-change-why-fdas-dye-ban-just-beginning-aaron-alpeter-cfuae","thumbnail_url":"https://img.transistorcdn.com/8B2aQvZntAeyTdaI4A2WkspdnMW374tTz5sK-JjXiac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMmQw/OTA2Yjg4MDFiZjFk/OGY5ZTEyMGJkNzI0/NGZmZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}