{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Weekly Boost","title":"Creating Content That Attracts Your Ideal Customer","html":"","width":"100%","height":180,"duration":894,"description":"Right now we all want more listings. But the question I would turn back around and ask you is, what type of content are you putting out there to attract your ideal customer?\r\n\r\nYour content/knowledge needs a place to live if you’re going to be successful. Whether you’re selling real estate, loans, consulting services, or products.\r\n\r\nYou need a platform.\r\n\r\nFor my friend Scott Schang (co-founder of Buywise Mortgage & Findmywayhome.com) it’s a blog and in the early days, webinars.\r\n\r\nFor Jeb Smith & Christian Walsh, both realtors doing 15+ transactions per year, it’s creating content through their YouTube channel. So far this year in 2021, Jeb’s closed close to 6 transactions as a direct result of his video content on YouTube and Christian’s closed 4.\r\n\r\nThey are creating content that attracts their ideal customer.\r\n\r\nWithout a platform to attract and communicate with your audience, you’re doomed to failure.\r\n\r\nThese agents have become leaders in their market by simply creating authoritative content. Telling people you’re the “local market expert” doesn’t have the same effect as showing people that you are.\r\n\r\nSo in this episode, I share some examples and give you some strategies for building your platform, creating authoritative content, and I tee up the kinds of questions you should be answering in your marketing!\r\n\r\nShow-notes:\r\n\r\n- The story of Marcus Sheridan and how he turned a struggling swimming pool company into one of the largest companies in the U.S. [1m:25s]\r\n- How Scott Schang created findmywayhome.com and turned it into a website that generates ~10,000 site visitors per month and 100+ leads per month [3m:24s]\r\n- How Jeb Smith and Christian Walsh leverage YouTube videos to attract their ideal customer [5m:35s]\r\n- A simple formula to follow for consistently delivering helpful content that attracts an audience [6m:08s]\r\n- A great definition of Authority Content [7m:10s]\r\n- Show, don’t tell [7m:40s]\r\n- Telling people you’re the local market expert...","thumbnail_url":"https://img.transistorcdn.com/WXPBNtTGikrNEjfEerhm-UfWs6xRYFSYFGYfNFgId2A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkyNjUvMTU4OTQ3/ODU3Ny1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}