{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Maximum Lawyer","title":"Episode 3: Branding","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b616d87f\"></iframe>","width":"100%","height":180,"duration":1414,"description":"In this episode Tyson and Jim discuss about things they both wished they had known when they started their firm.Branding: changing the name of your firm. KNOW your demographics, it will help you choose an adequate name. Putting your name on the firm's name is not always a good idea; don´t make everything about you, try to use the service you provide instead.Make sure you make up a system to take track of everyone who contacts your law firm. Build a database. Get your clients information, it will be of value. Use call scripts.Segmentation: make sure you choose and work with the right clients.Hackings Hack: Build to Sell: Creating a Business That Can Thrive Without You (John Warrillow, Penguin, 2013)Great book for lawyers to read and to think about as they start building their practice.Tysons Tip: UpWork.You can hire all kinds of assistants. It saves you a lot of money and it gets things done. Your firm running 24hs.  The Maximum Lawyer Podcast. Partner up, and maximize your firm!","thumbnail_url":"https://img.transistorcdn.com/ilznX_xlSDwYMtQnRFyxuK73we03KidQzrTiS6_4A9w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZTZj/MmE1OGU3YWIwNjg0/OWQxZjhiN2NmNjZh/Y2VjNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}