{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unpoured Perspectives","title":"Whisky Awards: Everything From Judging, Why Your Whisky Didn't Win and Why It's Not What You Think","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b64056ad\"></iframe>","width":"100%","height":180,"duration":5178,"description":"Discover how whiskey awards are decided and who judges them. Alex Hamer joins us to pull back the curtain on the industry.\nJoin hosts Joel, Kevin, and Bobby for a candid industry discussion about the spirits world. We explore the specific criteria used in whisky judging, from scale and entry numbers to the hierarchy of medals versus awards. This is a must-watch for anyone curious about what goes on behind the scenes of major competitions.\nThe conversation also compares the evaluation methods for beer and whiskey, the path to becoming a professional judge, and how the category is growing. We get into the details of media awards and the challenges of evaluating spirits at a professional level. Alex Hamer shares his perspective on these vital topics.\nSubscribe for weekly whiskey industry insights, and let us know in the comments if you have a favorite spirit you want us to cover next.\nAlex Hamer\nwww.instagram.com/cdnwhiskyawards/\nwww.facebook.com/whiskyawards/\nwww.linkedin.com/company/canadian-whisky-awards\nwww.reddit.com/user/canadawhiskyawards/\nhttps://spiritforus.ca | Kevin Donde | @spiritforus\nBobby Laevens | @dramsanddrips\nJoel Baachus | @scratchnscotch\n00:00:00 - Let's Talk Awards\n00:08:04 - Favourite Whisky 2002\n00:00:32 - Transitioning\n00:16:51 - Growing the Whisky Category\n00:20:02 - Category Rabbit Holes\n00:21:16 - Number of Entries. Scale.\n00:23:31 - Canada Corner\n00:28:13 - History\n00:37:38 - How exactly are the Whiskies selected?\n00:43:12 - Number of Judges\n00:44:06 - Hierarchy of Awards\n00:45:25 - Medals vs Awards\n00:54:02 - Refresh our glasses\n00:58:07 - Judging in Beer vs Whisky\n01:06:08 - Very Easy to Critique\n01:09:15 - Bobby needs some Gin\n01:12:01 - Waves in Whisky\n01:14:40 - How does someone become a judge?\n01:19:38 - Answer one leave one\n01:21:49 - Media Awards\n01:26:07 - Leave a question\n01:28:54 - Where can we find you?","thumbnail_url":"https://img.transistorcdn.com/gOOlbFIv7hPGRaqRbbEWgi-WJMUF7DysPZeOj4cL240/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZWIz/MjExODUzZWIzZWRh/MWUxZjM5MTc3YTFl/NjJkYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}