{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.","title":"60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b648ef58\"></iframe>","width":"100%","height":180,"duration":2690,"description":"ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share: \r\n- how the company netted 80,000 customers by focusing more on product and less on marketing\r\n- why she's joined the company now and how marketing will continue to fuel growth, and \r\n- why they're leaning into brand and an already established community to grow","thumbnail_url":"https://img.transistorcdn.com/DSXc07cHXL1qClbzFwNYEREu6N50F3KpSc4M8N2guJw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTcw/ZTA2NTQ5NzY1Y2Q5/MjlmY2M0MWQzM2U0/ZWFiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}