{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ditching Hourly","title":"Rob Walling - Stop Building Stuff Nobody Wants","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b6493907\"></iframe>","width":"100%","height":180,"duration":2503,"description":"Software entrepreneur, author, and investor Rob Walling joined me on Ditching Hourly to explain why faster software development does not remove the need to validate a software product idea before building it.\n\nWe talked about the future of SaaS in the age of AI, the 2-20-200 validation framework, customer conversations, finding ideas, turning client work into a product, starting marketing early, choosing an ideal customer profile, competitive research, and the advantages of vertical vs orthogonal vs horizontal product positioning.\n00:00 - Meet Rob Walling\n01:28 - Idea to Traction\n02:45 - Who Builds SaaS Now?\n05:18 - SaaS in the Age of AI\n09:23 - Validate Before You Build\n16:29 - Better Customer Conversations\n17:47 - Finding and Choosing Ideas\n20:46 - Turning Client Work into SaaS\n26:24 - Market from Day One\n28:53 - Find and Refine Your ICP\n32:09 - Competitive Research and Positioning\n35:48 - The DNA of a Great SaaS Business\n38:26 - Vertical, Horizontal, and Orthogonal SaaS\nRob Walling is a software entrepreneur, author, and investor. He hosts Startups for the Rest of Us, a podcast he said has run for 16 years, and co-founded TinySeed, where he invests in SaaS bootstrappers. He started Drip in 2012 and sold it in 2016. Idea to Traction is his sixth book and revisits the early stages of software entrepreneurship. Learn more and pre-order the book at Idea to Traction.","thumbnail_url":"https://img.transistorcdn.com/NCUVrsmlcYseU9x7dN1dnT4q3rVJ5q27OIKrcXCPJrM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjY2/ZjU5OTA5OWI3YzI2/MzdiODJlMmUwZWY1/NTJjZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}