{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Profits on Purpose","title":"Getting Into Whole Foods Won't Save Your Beverage Brand. Here's What Will. | Kirra Iced Tea | Jerrod Clancy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b664666a\"></iframe>","width":"100%","height":180,"duration":2306,"description":"How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/free-p...Jerrod Clancy built Kirra Iced Tea without venture capital, without grocery shelf space, and without a marketing budget — and turned a profit doing it. Instead of following the conventional CPG playbook, Jerrod went all in on food service, placing Kirra in restaurants, fast casual cafes, and food service accounts where the brand now does eight to ten times the velocity of a comparable Whole Foods placement, across just 240 doors. In this episode, Nate and Jerrod break down the real unit economics of food service versus retail, why so many beverage brands are losing money on every sale and don't know it, how Jerrod raised over a million dollars from angels and friends without loving the process, and what it actually takes to bounce back after watching hundreds of thousands of dollars of inventory get bulldozed into landfill. If you're a CPG founder wondering whether the conventional playbook is really worth it, this episode will make you think twice.I hope you enjoyed this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Nate and the Profits on Purpose podcast teamConnect with Nathan Littlewood on LinkedIn:   / nathanlittlewood  Visit the Future Ready CFO website here: https://www.futurereadycfo.com/Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsle...Listen to Profits on Purpose on these podcast platforms: Spotify: https://open.spotify.com/show/1h3U1cG...Apple Podcasts: https://podcasts.apple.com/us/podcast...Amazon Podcasts: https://podcasts.apple.com/us/podcast...#profitsonpurpose #nathanlittlewood #futurereadycfo #financeleadership #cfoinsights #purposeledbusiness #scalingforimpact #financialstrategy #purposeledprofit #missiondrivengrowth #sustainablebusiness #businessleaders #entrepreneurmindset #financialclarity #scalingbusinesses #ethicalentrepreneurship...","thumbnail_url":"https://img.transistorcdn.com/_cxG7RO1ZcnYwGXI1jP4ZK-pmU86wobwOhFfT9k5yjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTEz/MDg5MzFhZjJlMzkw/MDkxNDRlYzkyNWQx/ZGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}