{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Positioning yourself as an expert! - Mini Episode","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b66d0e0b\"></iframe>","width":"100%","height":180,"duration":762,"description":"In this week’s minisode of The Floral Hustle, Jen dives into the critical topic of positioning yourself as an expert in the floral industry. Whether you're a seasoned florist or just starting out, Jen shares actionable insights on how to showcase your expertise to clients, wedding planners, and other professionals in the wedding industry. You’ll learn the importance of crafting compelling positioning statements and elevator pitches to instill confidence and build trust.What You’ll Learn in This Episode:Why being \"just an inch ahead\" of your clients makes you the expert they need.Strategies to position yourself as the go-to florist for both clients and wedding professionals.How to develop a powerful positioning statement to close consultations effectively.The difference between an elevator pitch and a positioning statement and when to use each.Real-life examples of how Jen’s expert positioning has landed her high-value clients—even against stiff competition.Sneak peek into the upcoming Branding, Bouquets, and Business Workshop designed to refine your branding and boost your expert positioning.Key Quotes from the Episode:“You don’t need 25 years of experience to be an expert. You just need to be a step ahead of your clients to guide them confidently.”“Positioning yourself as the expert eliminates client doubts—you're their easy button.”“I attract more colorful weddings because I position myself as an expert in color and showcase those designs consistently.”Upcoming Event: Branding, Bouquets, and Business WorkshopHone your brand and master your positioning at the Branding, Bouquets, and Business Workshop!📍 Location: Minneapolis, MN📅 Date: January 2024💡 What’s Included:Two bouquet styles (hand-tied cascade and spiral technique)Hands-on installation designBusiness strategies to position yourself as an industry leaderFull styled shoot galleryOptional video upgrade: Create a professional elevator pitch video for your website and social media (only $250!)🎟️ Use code...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}