{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Get Sh*t Done: 4 Steps To Kill Distractions (With Nir Eyal)","html":"","width":"100%","height":180,"duration":3162,"description":"He wrote a book about how to build habit-forming products that will get you hooked, and now he's back to help you take control of your time and get sh*t done.\nMy guest today is Nir Eyal, the author of the best selling book “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.”, and investor in startups such as Eventbrite, Product Hunt, and Anchor.fm\nIn today's episode, Nir will share actionable steps to brush off distractions and how you can take control of your life by turning your values into time.\nTopics covered:\nWhy Nir wrote his first book Hooked\nThe triggers of a habit-forming product\nThe reasons why Nir wrote his new book Indistractable\nThe point in his life where Nir realized that he needed to write Indistractable\nThe very first step you can take to be Indistractable\nWhy you should need to make time for \"traction\" in the context of forming habits\nThe actionable tactics that you can do right now to be Indistractable\nWhy “running out of willpower” is a myth\nHow you can align your habits with your value\nHow keeping a pact with yourself can push you to be productive\n\nResources mentioned:\nHooked: How to Build Habit-Forming Products\nAkrasia\nNir Eyal schedule maker\nReddit\nThis Is Marketing by Seth Godin\nMichael Inzlicht\nNir Eyal’s blog\nIndistractable.com\nIndistractable: How to Control Your Attention and Choose Your Life\nBuying Triggers: 6 Steps to Create Explosive Demand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}