{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 77: LAUNCH MATH: How to Predict Your Results Before You Launch","html":"","width":"100%","height":180,"duration":2351,"description":" \r\nAs entrepreneurs, we’re in the business of creating value and trading it with others.\r\n \r\nWhich is to say, the main business of running a business is selling products. That’s how you engage in trade, serve your customers, and earn a livelihood..\r\n \r\nBut the business of trading–that is, selling–can seem like a mystery. What should we sell? How can we market our products? And at the end of the day, how can we convince people to buy them?\r\n \r\nIt turns out that making sales is much less about “convincing people to buy” and much more about explaining the benefits of your product and finding a mutually agreeable price. You have to find the point at which the price is equal to, or less than, the customer’s perceived value of the product.\r\n \r\nIt’s an equation that takes the mystery out of the process, and makes it much less emotionally charged.\r\n \r\nSo how do you apply it to your business?\r\n \r\nThis month on the podcast, we’re looking at four different aspects of launching products online, one of the most common ways digital entrepreneurs, like you, sell their goods to the public.\r\n \r\nIn today’s episode, we’ll be discussing launch math, the science of calculating the potential results of your launch long before you ever run your first ad, send your first email, or even, possibly, create your product.\r\n \r\nListen to the full episode to hear:\r\n\r\nHow launch math helps you set realistic expectations and can even save you from making a major investment of time or money on a product that you haven’t validated\r\nHow to use launch math to create realistic goals for your launch, separate from expectations\r\nThe variables you’ll need to know for each launch\r\nConversion coefficients and where those numbers come from\r\n\r\n \r\nLearn more about Gillian:\r\n\r\nJoin Startup Society (promo code: earnmore)\r\nGet on the waitlist for VALIDATE\r\nProfit Planning Challenge\r\nGet in touch!\r\n\r\n \r\nThe math:\r\n \r\nConversion coefficients:\r\n\r\nEmail sales conversion: 0.1% - 2% (average: 0.5%) \r\n\r\nFree offers...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}