{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GEO Show","title":"Profound Owns Half of GEO — Market Still Tiny","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b6d57f96\"></iframe>","width":"100%","height":180,"duration":1362,"description":"Welcome to episode 36 of The GEO Show, the briefing on generative engine optimization, LLM citations, and AI search visibility. Brought to you by GEOforge.\nIn this episode, Paris Childress, founder of Hop AI and co-founder of GEOforge, covers ten GEO stories: \nRAMP vendor concentration with Profound at 52% of GEO software spend while only 1.2% of SaaS buyers purchased any GEO tool, AppsFlyer click-only AI attribution across eight engines, PeakMetrics reputation GEO for communications teams, Bluefish x Bazaarvoice UGC for e-comm citations, Rankability's cross-engine citation study (24.1% max overlap; 55.2% of top AI citations miss Google's top 10), Stacker low-DR earned media, FogLift tool-recommendation concentration, Ahrefs Brand Radar scaling to 30M prompts, QueryLift's Japan seed, and RadIntel Radar.\n\nIn this episode:\n📊 RAMP: Profound owns half of GEO spend; market still tiny\nAmong RAMP businesses buying GEO software: Profound 52%, Peak 18%, AirOps 17%. Peak is fastest-growing; AirOps has the highest switch rate. Profound surged from near zero toward ~50% share, then recent growth flattened after a $180M raise at a $1.8B valuation. Perspective check: only 1.2% of RAMP SaaS buyers bought any GEO tool in September 2026. Wide-open category. Weak stickiness.\n🔗 AppsFlyer: AI attribution that is still click-only\nAttributes organic discovery across eight AI engines (ChatGPT, Claude, Perplexity, Gemini, Copilot, Groq, Manus, DeepSeek) plus paid ChatGPT ads through app re-engagement, installs, and web/mobile conversions. Still click-based only. Not impression or brand-mention attribution. Positive step, not attribution solved.\n👁️ PeakMetrics: reputation GEO for comms teams\nAI Perceptions (launched Sep 17) tracks how ChatGPT, Gemini, Claude, Groq, and Perplexity characterize brands, then connects those perceptions to news, social, and community narratives. Reputation and narrative intelligence, not pure visibility. GEO diverging into PR/comms.\n🛍️ Bluefish x Bazaarvoice:...","thumbnail_url":"https://img.transistorcdn.com/7cDHOTKwTPJbamMzkSU5XMeYqbfRSPk5nMQ6zhbTeaI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kY2Ri/MGIyZjViNzJiODc5/ZGM5MmJhYmE4NmYx/MTVhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}