{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts","html":"","width":"100%","height":180,"duration":3196,"description":"My guest today is Matt Kerbel.\nMatt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021.\nIn this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.\nTopics covered:\nCan a marketer be both brand and performance-orientated?\nBeing relevant not just today but in the future\nTaking raw research data and turning it into something actionable\nWhy creating a brand personality that reflects a person is so powerful\nCreating three or four core pillars that you stand for\nThe importance of building your brand foundation with the entire team\nEnsuring that everything you create is measurable\nPicking a metric that matters\nEnsuring diversity within your marketing\nWhat marketers should learn today to help them in 10, 20 and 50 years time\nResources mentioned:\nCanoo\nHow to Stop Marketing With Your Ego and Become an Effective Marketer (4 steps)\nGeneral Mills\nActivision\nLyft\nMeUndies\nMayur Gupta\nFreshly\nRemesh\nTesla\nLinkedIn\nWhat You Do is Who You Are. How to Create Your Business Culture  - Ben Horowitz\nGood to Great - Jim Collins\nGet In Let’s Go - Podcast","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}