{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Risky Assets","title":"He Left A 10-Year Liquor Career for This - EP021 with John Young","html":"","width":"100%","height":180,"duration":1401,"description":"He spent nearly a decade selling alcohol across Los Angeles. Then he watched the industry change for good and made the jump into commercial insurance. In this comeback episode of the Risky Assets Podcast, host Charlie Deaver sits down with John Young: former UCLA football player, longtime liquor industry veteran, and now a producer at Greyhawk Premier Insurance Solutions.\nJohn breaks down the generational shift that is quietly reshaping the alcohol business, including the stat that stopped Charlie cold: 80 percent of alcohol is consumed by just 20 percent of drinkers, and those drinkers are aging out. He talks about why he walked away from a successful sales career, what made him choose a smaller, family oriented shop over a big corporate agency, and what his first two months inside Greyhawk have actually been like.\nIt is an honest conversation about career change, betting on yourself, and what it looks like to do right by the people you serve.\nCHAPTERS\n00:38 Meet John Young\n01:36 LA roots: Loyola and UCLA football\n03:04 \"Man for others\": the Loyola network\n04:39 Injuries and walking away from football\n06:20 Family\n06:56 From Aldi to a decade in liquor\n08:05 How the pandemic gutted hospitality\n10:27 Why nobody is drinking anymore\n11:56 The pivot into commercial insurance\n13:23 Why he chose the small shop over corporate\n16:29 Two months in: learning inside the bullpen\n19:30 What insurance really means, and the Greyhawk difference\n22:03 Closing thoughts\nFor more info on careers at Greyhawk: careers@greyhawkinsurance.com","thumbnail_url":"https://img.transistorcdn.com/rGdlIJHPs4VZV6pxPe21X7IU9nGHtqGwOty3tYKwCY4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzNDc0LzE2NjE1/NDQ2NDktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}