{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI","title":"Why We Buy The Things We Buy with Margo Aaron","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b6e42abd\"></iframe>","width":"100%","height":180,"duration":2463,"description":"WHY do we buy what we buy? That's what I want to know. And, as it happens, I know someone who LOVES geeking out on buying and marketing psychology. When I want to nerd out on the psychology behind marketing, Margo Aaron is my go-to.\r\n\r\nKey take-aways:\r\n\r\n- How shopping was INVENTED (yes, I said invented!)\r\n- Why we buy things we WANT instead of only things we need\r\n- How to ethically use the power of psychology for good in your marketing","thumbnail_url":"https://img.transistorcdn.com/HRs9DZmBS3RQgcFBs6ru_0TP86Ifi_bbNBqTrnI3FJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDVk/NjE1YzQyMDkzZWI5/ZTg4MjdjNzIwODc5/ZTdjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}