{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Blooming Garden","title":"19. The Florist’s Guide to Building a Website That Sells While You Sleep","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b6ec4455\"></iframe>","width":"100%","height":180,"duration":1226,"description":"In this week’s episode, I’m diving into a topic many florists and flower farmers put off for far too long: your website. Not just having one — but making sure it actually works for you. Whether you're running a full-scale cut flower farm or designing bouquets from your kitchen table, your website should be attracting customers, answering questions, and taking payments (even while you’re elbow-deep in sweet peas).I’ll walk you through:The best platforms for flower growers and florists (Wix vs Shopify vs Squarespace)The non-negotiable elements every website needs to convert browsers into buyersHow to set up your site to take payment upfront — no more ghosting customersWhy SEO isn’t scary (and how to do it without jargon)A simple schedule for keeping your site fresh, seasonal, and sales-readyIf your site is out of date (or non-existent), this episode will give you the confidence and clarity to finally get it working for you — not against you. Resources & Links Mentioned:My wedding site: fuchsiabloomsflorist.comMy seed business: thehampshireseedcompany.comWebsite builders: Wix, Squarespace, ShopifyMy Business Blogs for more helpful information about setting up and running your business : Business Blogs ","thumbnail_url":"https://img.transistorcdn.com/kJgaGQCb4bp7RaYcKH2uV3-9O86gU-imTpVNCT8wjmQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMGU1/MTkwYTIwYjYyOWM4/NjQ3ZThlYzU4MTJm/ZTI4Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}