{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Leveraging the Laboratory","title":"Driving Change and Growth Through the Laboratory Sales Team","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b7090acb\"></iframe>","width":"100%","height":180,"duration":1290,"description":"In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, talks with vice president of sales and services John Heywood about the important role of sales within an outreach program.\n \nSpecific topics of discussion include:\nHow sales teams can elevate and grow laboratory outreach programs.\nWhy organizations may be reluctant to hire salespersons, and how to make the case to retain or recruit them.\nHow to partner with the sales team to drive change.\nThe characteristics of a successful outreach salesperson.\nHow to grow a career in laboratory sales.","thumbnail_url":"https://img.transistorcdn.com/PQv11aSKKrLtvMRJ6mO89MzrgNrbSqDFWu7M8wlpxI8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOTI2/ODEwNTdiNTgxMjFi/ZDZjZDZkZDdlNGVm/ZTQ1OS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}