{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond the CMS - A Content Management Podcast","title":"Beyond The CMS #43 - Chris Bryce (Dotfusion) with Preston So (React Bricks)","html":"","width":"100%","height":180,"duration":2043,"description":"\nPreston So is the Chief Commercial Officer at React Bricks and the founder of Decoupled Days, a nonprofit conference on headless CMS, AI, and content operations now in its ninth year (August 6-7 in Montreal). Over 22 years in the CMS industry, spanning Oracle, Acquia, Drupal, platforms written in Java and PHP, and now React-native tooling, Preston has watched every architectural wave move through enterprise content teams. His perspective on where things are actually breaking right now is one of the sharpest in the market.\n\nThis conversation lands on a problem most enterprise teams are living but not quite naming: the collaboration breakdown between designers, developers, and content editors. Both monolithic DXPs (priced at six or seven figures, bundled with tools most organizations never touch) and composable headless platforms (fragmented, developer-heavy, expensive to integrate) have failed to maintain what Preston calls the \"through line\" — the shared context that connects design systems, content, and code. Now that AI agents need to operate across all three simultaneously, the absence of that through line is no longer just an inconvenience. It is an architectural gap.\n\nReact Bricks answers this with what they call a design system native CMS: built on modern React frameworks like Next.js and Astro, with visual in-page editing that keeps marketers within brand guardrails, and AI features shipping this month that generate complete landing pages from a short prompt — not just individual text fields — while keeping every component tied to design tokens and brand colors. Preston demos this live in the episode, including a real-time page build and a hiccup that makes it even more honest.\n\nKey topics include:\n\n\nThe composable overcorrection: Headless platforms solved vendor lock-in but created a new problem: fragmented architecture and a collaboration layer no one fully owns. Preston argues the market is now swinging back toward something with more structural...","thumbnail_url":"https://img.transistorcdn.com/FO-MfURcPdfZAybU3p1Sq0_mV2DxhS0owOU508deeIY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjcx/M2I0M2FjODk0Yjg4/ODdjZDJkMDM1NWE3/ZGE0ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}