{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Nathan Barry Show","title":"How I Built a Million-Dollar Company Using My Personal Brand | Justin Jackson | 081","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b72b47a9\"></iframe>","width":"100%","height":180,"duration":4532,"description":"Justin Jackson is the co-founder of Transistor, one of the most beloved podcast hosting platforms for creators. In this coaching episode, we map out the next stage of Justin’s journey—from product founder to thought leader—with a focus on building an audience, growing influence, and creating high-leverage content that compounds.\nWe talk about what changes when you're the face of a SaaS company, how to get more leverage from existing content, and the unique growth opportunities for creators running software businesses.\nTimestamps:\n00:00 Introduction\n01:42 Becoming the face of Transistor\n05:17 Why Justin stopped sharing behind-the-scenes\n08:29 Building a creator identity outside the product\n13:52 Which ideas deserve your voice?\n17:35 Strategy for launching an email course\n22:46 What SaaS founders can learn from creators\n26:01 Writing frameworks and newsletter clarity\n31:49 Audience trust and high-leverage content\n36:42 The long game of thought leadership\n41:00 Building in public (the right way)\n51:58 Balancing company growth and personal visibility\n58:36 Final thoughts on building in public and longevity\n01:06:40 What Justin’s learned from years of audience-first business\nIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.\nLearn more about The Nathan Barry Show: https://nathanbarry.com/show\nFollow Nathan:\nInstagram: https://www.instagram.com/nathanbarry\nLinkedIn: https://www.linkedin.com/in/nathanbarry\nX: https://twitter.com/nathanbarry\nYouTube: https://www.youtube.com/@thenathanbarryshow\nWebsite: https://nathanbarry.com\nFollow Justin:\nBluesky: https://bsky.app/profile/justinjackson.ca\nX: https://twitter.com/mijustin\nLinkedIn: https://ca.linkedin.com/in/justinijackson\nWebsite: https://justinjackson.ca\nTransistor: https://transistor.fm\nFeatured in this episode:\nTransistor: https://transistor.fm\nKit: https://kit.com","thumbnail_url":"https://img.transistorcdn.com/94Z7X6faUKE41kiKTRfZPH0m-h9g7ytYNEt5v0i7EJE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODMx/YjU2MDE1OGMwYTVj/YWE2MjUyOTkwNTVi/YmJkMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}