{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Create Content That Drives Conversions & Leads (4 Steps)","html":"","width":"100%","height":180,"duration":3184,"description":"Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies.\nThey identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies.\nIn this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts.\nTopics covered:\nHow most agencies are focussed on output of content not leads\nWhy many agencies choose not to measure ROI\nIs content here to stay?\nFiguring out which channel is best to convey what you want to say\nHow all content starts with the written word\nWhy engagement begins with customer research\nThe impotence of doubling down on your strengths\nTips for getting articles seen by the right people\nShort and long term tactics\nResources mentioned:\nGrow and Convert\nPain Point SEO: How to Produce SEO Content That Drives Conversions\nSaaS Content Strategy: How We Scaled Leadfeeder's Signups to Over 200/month\nB2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 Months\nBecome a Top Content Marketer\nThink and Grow Rich - Napoleon Hill\nThe Lean Startup - Eric Ries\nContagious - Jonah Berger\nPredictably Irrational by Dan Ariely\nBikeshedding in Marketing: 3 Keys to Being an Effective Marketer","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}