{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders","title":"Maria Stipp, CEO, Suja Life — Juice That’s Worth the Squeeze: How one better-for-you beverage company serves the evolving needs of the modern consumer","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b75cedba\"></iframe>","width":"100%","height":180,"duration":1456,"description":"Today’s consumer has become much more discerning about what they put into their body. And when people go to buy a beverage, they’re not just thinking about whether it’s refreshing or tastes good, they’re wondering about things like sugar content, hydration, and even the impact it will have on their mood. \n\nMaria Stipp is the CEO of Suja Life, a beverage company with a slate of offerings to satisfy the needs of the modern health-conscious consumer. \n\nPrior to joining the company, Maria served as CEO of Sapporo Stone Brewing, and before that, she was the CEO of Lagunitas Brewing Company. Early in her career, Maria spent over a decade in the software and gaming industry, including serving as an EVP of Owned Properties at Activision, overseeing some of the company's most iconic franchises, including Call of Duty: Modern Warfare and Guitar Hero. \n\nToday, Maria joins us to talk about her journey from the world of gaming into the beverage industry, how vertical integration gives Suja an edge in the marketplace, and how they strive to meet evolving consumer needs while staying true to their brand.  \n\nHighlights:\nFrom Gaming to Brewing to Better-For-You (2:25)\nWhy Maria Said Yes to Suja (3:35)\nBorn in a Kitchen, Delivered by Skateboard (4:30)\nWhat Sets Suja Apart (5:20)\nThe Farm-to-Bottle Advantage (6:20)\nWhy Going Public Made Sense (8:10)\nThree Brands, One Platform (13:35)\nCompeting Against Pepsi and Coke (17:40)\nWhat Investors Miss About the Story (20:15)\nWhat's Next for Suja (21:50)\n\n\nLinks:\nMaria LinkedIn\nSuja Life LinkedIn\nSuja Life Website\nICR LinkedIn\nICR Twitter\nICR Website\n\n \nFeedback:\nIf you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co","thumbnail_url":"https://img.transistorcdn.com/VPbFZOgoHk78hrWlplrfMSrQROUNxI8jcZ2Gv-hyKm4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYmFh/NWFlNGJjY2Y0NGFk/YmM2NWJiMTI4NmVh/OWQ4Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}