{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Uncovered","title":"How to Choose the Right Agency Niche: A Guide to Finding Your Most Profitable Agency Niche","html":"","width":"100%","height":180,"duration":864,"description":"\nHow to choose the right agency niche. Mads Singers explains why niching by repeatable process beats picking an industry, and the metrics that make an agency scalable.\n\nMost agency owners think niching down means picking an industry. Mads Singers argues that is why so many of them stay stuck. In this episode of Agency Uncovered, he makes the case that a niche is a process - one repeatable, scalable deliverable you execute over and over and that this single decision is what lets you hire cheaply, train fast, deliver better results and build real margins. He explains how to identify your process by looking at your best clients, why some niched agencies run 70–90% margins, and the three numbers every agency owner needs: profit margin, customer acquisition cost, and customer lifetime value.\nKey Takeaways\nNiche by deliverable, not vertical. “We work with e-commerce” is not a niche; “we run Instagram DM campaigns” is.\nFind your process by auditing your best clients. Who paid most, hassled least, and got the best results — and what did you actually do for them?\nClients want money, not menus. Recommending the one channel that works for their niche beats offering all of them.\nA repeatable process can be split into roles. Sourcing, messaging, follow-up — cheaper hires, faster training, better output.\nNiched agencies can run 70–90% margins because delivery cost drops while results improve.\nAdd a second process only after the first is perfected — usually once you are making millions, not before.\nThe founder is the ceiling in a do-everything agency; nobody can be hired to replace a generalist owner at a sane price.\nPrice so you can hire. If you had to pay someone to do the work and still profit, what would the price need to be?\nNever run below a 30% profit margin. Below that, raise prices.\nTrack time per client to see which accounts cost more than they pay.\nKnow your CAC and LTV. If a client is worth 2,000 over their lifetime and costs 500 to acquire, that is good business —...","thumbnail_url":"https://img.transistorcdn.com/Q-TvIuBLpFjjn3tWgDewzSXS5YCswQp2s2zvU7UBQt0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MTdi/OTg4NTZkNDdiZTVj/ZGY5YjAxYzRhMTdm/MDlhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}