{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators","title":"Philip VanDusen - The Biggest Mistakes Entrepreneurs Make","html":"","width":"100%","height":180,"duration":485,"description":"Entrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perfect product or service and brand, but it's important to remember that perfection is optional for startup success.\n \nRather than striving for perfection, entrepreneurs should focus on creating a Minimum Viable Brand (MVB) and building on it as they progress. MVBs require far less effort than a fully realized version, so entrepreneurs can confidently launch without the extra pressure to be perfect right out of the gate. It also ensures that evolution is part of the plan, giving plenty of room to incorporate intricate changes.\n \nAs daunting as launching a new product or service can seem, developing an MVB can ease some of that stress while ensuring your idea is headed in the right direction!\n \nI discuss:\nExamples of successful entrepreneurs and designers who have evolved their offerings over time, such as Amy Landino, Chris Ducker, and Lee Jackson.\nTwitter and Pinterest are two examples of companies that initially had different focuses but shifted their offering over time to great success.\n \nThanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!\n \n \nWEBSITE:\nhttp://www.philipvandusen.com  \n \nTHE BRAND•MUSE NEWSLETTER:  \nhttp://www.philipvandusen.com/muse  \n \nTHE BRAND DESIGN MASTERS FACEBOOK GROUP:  \nhttps://www.facebook.com/groups/branddesignmasters/ \n \nYOUTUBE CHANNEL:\nhttp://www.youtube.com/c/PhilipVanDusen  \n \nTWITTER:\nhttps://twitter.com/philipvandusen  \n \nPINTEREST:\nhttps://www.pinterest.com/philipvandusen  \n \nFACEBOOK:\nhttps://www.facebook.com/verhaalbranddesign \n \nBRAND STRATEGY 101 COURSE:\nhttps://philipvandusen.com/bs101\n \nAffiliate Partners:\n \nBring Your Own Laptop - Adobe Training with Daniel Scott\nhttps://www.byol.me/philip  \n \nInVideo...","thumbnail_url":"https://img.transistorcdn.com/y0HscpPZ-YMirV8OIyHBE0TIMNWr48z3ohMEERh_Qz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0NDIvMTcwNzcz/MzkwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}