{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"For Real: Life, Leadership, & Unlearning","title":"179: 5 ways to build connection with new inquiries, with The Big Wedding Planning Podcast's Michelle Martinez","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b782480e\"></iframe>","width":"100%","height":180,"duration":1859,"description":"Let’s think about the couples who fill out an inquiry form. They’re interested in the specifics of your services and your price point of course, but what they're truly hoping for is a real, meaningful connection.  It’s the longest they’ll work with someone and it’s the most money they’ll spend on one day, so a wedding pro who makes them feel understood, happy, and excited - that’s who they’re going to pick.  But how do you make that connection happen?","thumbnail_url":"https://img.transistorcdn.com/YJ4cYMq8YKaHusQjVe21lcwfDQkhwO1vUDsTPInwO9c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzZh/MTgzYTZkMjViZWZk/MDM2YjY1MDhlMTlk/YjU1NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}