{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"E-Comm to Service: William Gasner's Marketing Masterclass","html":"","width":"100%","height":180,"duration":1986,"description":"Dive into William Gasner's entrepreneurial journey from farmer's market beginnings to e-commerce success and launching Stack Influence — a platform connecting brands with micro-influencers. Discover the tactics and lessons learned from scaling businesses to seven figures, the transition between product and service industries, and the art of nurturing a robust influencer marketplace.Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.From jewelry to seven-figure sales.E-comm logistics vs. service scalability.Influencer marketing adds brand margin.Pivoting back to service with Stack Influence.SEO and direct outreach as growth levers.Resources:Stack InfluencePodcast ChefConnect with William Gasner:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:15:05 - William: So it's enabled me to not only learn new tactics about e-commerce and best ways to use it, but also to create a business that can have a potential to not only help hundreds of thousands of e-commerce brands, ideally millions, but our goal is to actually have a billion social media users on the platform to be promoting every day.Brian: That's awesome. So, and you get to stay in the e-commerce space by proxy at that point, which is nice.10:24 - So the cool thing about influencer marketing is you get this kind of, it's a unique marketing tactic in the world of all of these different ways to get your product out there in the sense that it gives you more bang for your buck and more value across different sectors. So take just online advertising in general, like running an ad on Facebook, right? Your, only really return there is a sale, which at the end of the day is valuable. And that's what we all want. Is like get your product out there and people buy it money and money out. However, that is the same thing with influencer marketing, right? People are gonna be promoting your product and that you're gonna pay them X amount of money and then that's going to result...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}