{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Blooming Garden","title":"35. Wholesale, Markets & Weddings All Mean Different Flowers","html":"","width":"100%","height":180,"duration":1064,"description":"Wholesale, Markets & Weddings All Mean Different Flowers\n\nIn this episode, I’m breaking down one of the biggest mistakes I see beginner cut flower farmers make: trying to grow one crop list for wholesale, markets, and weddings.\nOn paper, it sounds like diversification.  In reality, these are three very different businesses — with different priorities, pressures, and flower requirements.\nWhat I Cover\n-Why “a bit of everything” creates stress and waste\nWholesale, markets, and weddings aren’t just different sales outlets — they need different flowers.\n- Wholesale vs markets vs weddings\nWholesale prioritises consistency, reliability, and uniform stems\nMarkets are about colour, impact, and abundance\nWeddings require precise timing, colour palettes, and backup plans\nTrying to grow for all three at once often means your flowers don’t quite fit anywhere.\nWhy strategy matters more than skill\nIf things feel hard, it’s rarely because you’re bad at growing — it’s usually because your growing doesn’t match how you’re selling.\nThe power of choosing a primary sales channel\nFocusing on one main sales route (with a sensible backup) makes crop planning, sowing schedules, harvesting, and pricing much clearer — without locking you in forever.\nKey Takeaway\nWholesale, markets, and weddings all need different flowers.\n Decide how you’re selling first, then let that guide what you grow.\nMentioned in This Episode\nBlog: Finding Your Flower Farming Niche\nLinked in the show notes to help you decide who you want to serve.\nOne Simple Action\nChoose the sales channel you’re focusing on this season — and let that decision shape every growing choice you make.\nHappy sowing, happy growing\nIf you likes this episode then follow for more. ","thumbnail_url":"https://img.transistorcdn.com/kJgaGQCb4bp7RaYcKH2uV3-9O86gU-imTpVNCT8wjmQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMGU1/MTkwYTIwYjYyOWM4/NjQ3ZThlYzU4MTJm/ZTI4Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}