{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Shannon Curley on AI, Authentic Relationships, and Modern Marketing Strategy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b7dbc5eb\"></iframe>","width":"100%","height":180,"duration":3199,"description":"In this episode of Back on T-R-A-C-K, host Kerry Guard (CEO of MKG Marketing) sits down with Shannon Curley, Director of Marketing and Growth at Tactical Logistic Solutions, to explore the evolving landscape of modern marketing, AI, and authentic relationship-building. Curley details her approach to using AI as an \"entry-level intern\" to augment expertise rather than replace it, advocating for active engagement, debate, and hyper-personalized outreach over generic automated spam. Drawing from her experience scaling marketing teams at Carbon 6 and navigating post-acquisition transitions, she emphasizes breaking down traditional sales-marketing tension through shared goals and constant communication. Finally, Curley breaks down her framework for meaningful co-marketing and partnerships, explaining how she qualifies partners through organic video interviews, leverages community-specific social proof, and tracks qualitative and quantitative ROI across complex sales cycles.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}