{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Lyndsay Stafford Show","title":"Selling the Experience w/ Greg Herring :: Ep 73 The Lyndsay Stafford Show","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b7f12a38\"></iframe>","width":"100%","height":180,"duration":2067,"description":"In this episode of The Lyndsay Stafford Show, Lyndsay talks with Greg Herring, Director of Sales and Marketing at Nashville Ballet and longtime sports marketer.\nGreg shares how he went from college athletics and NASCAR to the world of ballet, and why marketing live experiences is all about memories, not just tickets. He breaks down how Nashville Ballet attracts younger and first-time audiences, the role of video, social media, and influencers, and how to make the arts feel accessible instead of intimidating.\nThey also dig into lessons any business can use: trying bold ideas, learning from failures, and building in time for reflection so your next move is intentional—not reactive.\nEpisode Highlights\nGreg’s journey from collegiate sports and NASCAR to Nashville Ballet\nWhat makes marketing live entertainment different from selling products\nUsing digital, video, and bite-sized content to engage modern audiences\nHow Nashville Ballet reaches younger professionals and first-timers\nCollaborating with artistic teams to turn vision into ticket sales\nBusiness lessons from sports: experiment, learn fast, “next play” mindset\nWhy reflection (not just hustle) shaped Greg’s career and life direction\nWhether you’re a marketer, entrepreneur, or simply someone who loves live experiences, this conversation will challenge you to rethink how you engage your audience, take risks, and define success on your own terms. Tune in to walk away with fresh ideas you can apply to your business, your creativity, and the way you show up in your community—on and off the stage.\nFollow Greg:\nhttps://www.linkedin.com/in/gkherring/\n#TheLyndsayStaffordShow #PodcastEpisode #LiveEntertainment #ArtsMarketing #NashvilleBallet #SportsToArts #DigitalMarketing #AudienceEngagement #EntrepreneurMindset #BusinessGrowth #StorytellingInMarketing #LiveEvents","thumbnail_url":"https://img.transistorcdn.com/X0bt1lgRTNbzS3HdhLy4JoOUPTBoJ3Sv9O48scP8ous/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wYTUw/ODJiNmQxOTU5NDE0/ODQ5ZDM4MWVmNGYw/MTNkZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}