{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Charles Lavoie | Vodka, Hockey, and Blending History With Pop Culture to Build a Brand Identity in China","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b7fa20a4\"></iframe>","width":"100%","height":180,"duration":1893,"description":"In this episode of The Negotiation I speak with Charles Lavoie, Brand Strategist at PBB Creative, about launching an Italian Vodka brand in China, helping hockey become popular there, and why the best brand-building strategy should be a blend of China’s deep historical roots and beliefs and today’s pop culture and social media phenomenons. ","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}