{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Visibility Podcast","title":"SEO vs. Costly Print Ads: How Google Tracking Outshines Traditional Marketing","html":"","width":"100%","height":180,"duration":1050,"description":"As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to spending our hard-earned cash on marketing, we need to be savvy and ensure we're getting the best return on our investment. Let's dive in and uncover how to make those marketing dollars count!Today, I've got a juicy story to share about a high-cost marketing opportunity that was pitched to me. Imagine this: a magazine feature promising lots of visibility and impressive distribution numbers. But here's the twist – there was no way to track its effectiveness! Join me as I reveal the thought process behind my decision and highlight the crucial role of SEO in ensuring measurable and impactful results. Tune in to discover why tracking your marketing efforts is essential and how you can make smarter, data-driven choices for your business.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!Want FREE Money? I'm a huge fan of \"Profit First\" and use Acorns to save.  Grab my link to start your profit first account. Our Sponsor Nutritionist Lisa HoltanFrom May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna SapirIn 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that...","thumbnail_url":"https://img.transistorcdn.com/uWDx2ekKgkEw3Mlfoj_Y-y_HX_mZX3xtwFLINp7dUl4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzk5/NTVmZGZhN2RmZWI5/NWFlMmEyNmI3ZjM1/ZjA0OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}