{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Expanding Your E-Commerce Reach Across Marketplaces with Ben Riggle","html":"","width":"100%","height":180,"duration":1914,"description":"Summary\nBen Riggle, the Managing Director for Channable, shares insights on expanding online presence across multiple marketplaces. He emphasizes the importance of diversifying sales channels beyond just Amazon and discusses strategies for optimizing product listings, managing campaigns, and finding growth opportunities. Riggle also highlights the challenges of managing product data and listings across different marketplaces and how Channable helps automate and optimize these processes. He mentions the potential of social media platforms like TikTok and Facebook for advertising and targeting. Additionally, Riggle discusses the impact of AI and automation on increasing market share and the future of B2B businesses in the digital commerce space.\nKeywords\nChannable, online presence, marketplaces, diversification, product listings, campaigns, growth opportunities, product data, social media, AI, automation, B2B businesses\nTakeaways\nDiversifying sales channels beyond Amazon is crucial for business growth and profitability.\nManaging product data and listings across different marketplaces can be challenging and time-consuming.\nChannable offers tools to automate and optimize product listings, campaigns, and performance across various channels.\nSocial media platforms like TikTok and Facebook provide opportunities for advertising and targeting.\nAI and automation play a significant role in increasing market share and competitiveness.\nB2B businesses are increasingly investing in digital commerce and leveraging tools like Channable to extend their reach and optimize product offerings.\nTitles\nOptimizing Product Listings and Campaigns for Growth\nExpanding Online Presence Across Multiple Marketplaces\nSound Bites\n\"Amazon is getting more competitive. Google has been more competitive. We've got the cookie deprecation problem as well. And so marketers are now looking for ways that they can find growth in other channels, particularly off of Amazon.\"\n\"You have to be in the right...","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}