{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change & Just Ice Tea","html":"","width":"100%","height":180,"duration":2308,"description":"We have a really special episode today - Seth Goldman is back on the show! Over the past couple of years, Seth has come on the show a number of times for what we called the Pure Gold Series to talk field marketing, sustainability, trade shows, and even an “Ask Seth Anything.” I’ll link a playlist in the show notes with all our episodes with Seth because they are all so fun, full of wisdom, and were very popular. Seth is Co-Founder and Chief Change Agent of Eat the Change®. Seth is also the Co-Founder of PLNT Burger (which was just named in the top 10 restaurants for vegans by USA Today), Honest Tea, and Chair of the board of Beyond Meat. Last time Seth was on the show, Eat the Change had just launched Just Ice Tea and now the teas are available in over 5,000 stores, which I’m especially grateful for since I LOVE the berry hibiscus tea and want to be able to buy it everywhere. It was so fun to have Seth back on the show to catch us all up!\nListen in as Seth shares about:\nJust Ice Tea’s fast growth and how the experience compares to growing Honest Tea\nEat the Change’s team setup and the importance of good partners\nHow trade spend and field marketing support Just Ice Tea growing in stores\nUpdating the packaging on Cosmic Chews to better connect with consumers\nHow the team decided to discontinue Eat the Change’s first product, mushroom jerky\nEat the Change’s recent $14M raise & the 10 year anniversary of Seth and Barry’s graphic novel Mission in a Bottle\nAnd more!\nMake sure to stay until the very end because Seth drops great insights on leadership and mental health and how to prioritize as an entrepreneur pulled in so many different directions.\nEpisode Links:\nPure Gold series playlist\nEat the Change’s website\nSeth’s book - Mission in a Bottle\nSeth’s LinkedIn\nJust Ice Tea Instagram reel mentioned by Jessi\nMentions: Big Geyser, Canada Dry Lansing\nShow Links:\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}