{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth-Minded Marketing","title":"Ep. 24 - Beyond Profit: National Christian Foundation's Len Hardison on How High-Level Leaders Turn Wealth Into Lasting Impact","html":"","width":"100%","height":180,"duration":2098,"description":"Most business owners think about charitable giving the same way: write a check, take the deduction, move on. But Len Hardison, Executive Director of the Memphis office of National Christian Foundation (NCF), has spent years helping families and business owners discover a fundamentally different approach.In this episode of the Growth Minded Marketing Podcast, Len joins hosts AnnieLaurie Walters and Steve Phipps to unpack how donor-advised funds (DAFs) work as a charitable giving vehicle, why donating appreciated assets — real estate, closely held businesses, investment portfolios — is often far more tax-efficient than writing a check, and what it really means to build a company that functions as a generosity engine.Len’s take? “Friends don’t let friends give cash.” If you hold appreciated assets, you’re almost certainly leaving impact on the table. NCF, consistently ranked among the top 10 largest nonprofits in the U.S. and the largest Christian ministry in the country, has pioneered asset-based charitable giving since 1982. In 2025, NCF donors recommended grants to roughly 35,000 organizations and gave away over $3 billion.The conversation goes deeper than financial strategy. Len challenges leaders to wrestle with three questions most CEOs quietly push aside: How much is enough? How much do you pass to your heirs in a way that actually helps them? And what do you do with the rest? He also introduces a reframe that lands hard for Christian business owners: many claim God owns their business, but far fewer have actually invited God in as a real shareholder. What would that look like in the books, the culture, the way employees are treated?Whether you’re exploring strategic giving for the first time, sitting on appreciated assets you’ve never thought to leverage, or just making sure your business is building something worth leaving behind, this episode offers a practical, thought-provoking framework for turning success into lasting impact.What You’ll LearnHow...","thumbnail_url":"https://img.transistorcdn.com/sLfv0lQSM_WW0jLUyTGCfeOwo2ylbaDkjz2xTwu9sl0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDkw/NzJjYmQ4YjNjNGI4/MWM0ZmU4NDhhODYw/ODMxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}