{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Office Hours: Mass Marketing is Killing Your Restaurant--Do This Instead","html":"","width":"100%","height":180,"duration":494,"description":"I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.\n\nIn this episode, I make the case for connection over content. Because here’s the truth: most restaurant owners are focused on chasing new customers when the gold is sitting right in front of them — the people who already love what you do. I dig into how to build deeper relationships with your existing guests by creating personalized experiences and engaging directly. When we stop broadcasting and start actually connecting, that’s when the magic happens. I walk through the exact steps to create marketing that feels personal, meaningful, and intentional — the kind of stuff that makes your best customers feel seen, valued, and eager to come back. If you're ready to stop shouting into the void and start turning loyal guests into your biggest advocates, this episode's for you.\nTakeaways:\nYou can run a successful restaurant without running a successful restaurant business.\nMarketing isn't about content. It's about connection.\nFocus on frequency rather than new customer acquisition.\nMass content doesn't create loyalty. Connection does.\nYour guests aren't looking for noise. They're just looking for a reason to come back.\nConnection comes from direct engagement, not volume.\nCreate personal one-to-one moments with your customers.\nYour best customers just need a reason to come back.\nMake a list of your top guests, create that personalized offer.\nThe math on this is compelling.\nChapters:\n00:00 Introduction to Restaurant Profitability\n01:06 The Importance of Connection in Marketing\n03:02 Personalized Marketing Strategies for Customer Retention\n05:55 Actionable Steps for Engaging Your Best Customers\nIf...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}