{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Forward One Podcast","title":"CRACKING THE CODE: Social Media Strategies from a Real Estate Powerhouse!","html":"","width":"100%","height":180,"duration":3108,"description":"In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income.\n*Alyssa Barajas *\nInstagram:  https://www.instagram.com/alyssambarajas/ \nWebsite: https://teamcirca.com/agent/alyssa-barajas \n*More from Paul & Josh*\nPaul: https://www.instagram.com/paulmarkmorris/\nJosh: https://www.instagram.com/spitzenjosh/\nForward One Media: https://www.instagram.com/forwardonemedia/\nYouTube: https://www.youtube.com/@forwardonepodcast \n*Presented by Forward One Real Estate*\nhttps://www.,forwardone.com\nInstagram: https://www.instagram.com/forwardonerealestate/\nTimestamp:\n00:00:00 Meet Alyssa Barajas\n00:00:18 From Medicine to Real Estate\n00:02:15 Scaling to 25 Deals\n00:03:30 Hiring an Assistant\n00:06:23 Systems and CRM Setup\n00:10:04 Delegation and Standards\n00:15:59 Vendor Videos for Referrals\n00:20:45 Social Media Content Plan\n00:23:42 Posting Cadence and Lead Split\n00:25:51 No Prospecting Needed\n00:26:41 DIY Media Workflow\n00:28:36 Gear Apps and AI Editing\n00:29:59 Authenticity Beats Production\n00:32:30 Scheduling Posting Strategy\n00:35:06 Content vs Lead Gen Debate\n00:38:19 Algorithm Shifts and Discovery...","thumbnail_url":"https://img.transistorcdn.com/0pqcGVn5IpT6_IIZ7_i7yDMhIRU5WYdseMiYml7M31Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzhk/ZTc2ZGJlM2FiYWJi/NTgxZWFmMTJlMTA3/MTgyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}