{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behind the Book Cover","title":"INTRODUCING: Behind the Book Cover","html":"","width":"100%","height":180,"duration":275,"description":"if you’re a subscriber, hi! It’s been a minute. And by a minute I mean it’s been almost a year.That’s because one of the main reasons I do a podcast is so that I can educate myself and after hundreds of interviews, I felt like I’d learned everything I could about how to build authority with a book. I even used many of those interviews in the book I published in 2023, also called On Good Authority.I was surprised to discover that despite not posting any new episodes, this podcast has been kicking along—remaining in the top 1% of podcasts just because new people are finding the show, or some of you authority junkies are listening to episodes over and over?Anyway, lately, I’ve been feeling that podcast itch again: that craving for the mic. And I also started a Substack that I’ve loved writing. One day recently it occurred to me that the Substack could have an accompanying podcast and then it occurred to me, hey I already have a podcast – it’s just been lying dormant. And so I’ve renamed the show Behind the Book Cover, same name as my Substack.Now I’m going to be focusing less on how to build authority from a book and more on the past, present and future of book publishing, as I see it.The past is the traditional publishing model, which means I’m going to spend the first season talking to authors who come from that world. We’re going to dive into the things no one wants to talk about: the tough days that follow getting the book deal.Season two will focus on the present: entrepreneurs that are earning literal millions as a result of their books, and how they’re doing it.And season three will delve into where book publishing is going, with a special focus, of course on AI.So why am I passionate about this new direction now? I’m so glad you asked!The Penguin Random House trial in 2023 revealed a lot that had previously been secret—namely, that 85% of book advances never earn out and Random House got its name because, as the CEO said in the trial, they never know which...","thumbnail_url":"https://img.transistorcdn.com/Xb3KmOvREtDe2gC76u6FvR351DxBU4X6pzMVALw3Snk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYWIx/MGM4YTQxNjY2ODgx/YmY4YmY1YTM0NzBm/NWNhZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}