{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] Hiten Shah on Choosing the Right Value Proposition","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b9440c39\"></iframe>","width":"100%","height":180,"duration":3200,"description":"You should be very familiar with my guest today.  \nAs a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place.\nIn this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful.\nTopics covered:\nThe definition of a value proposition\nThinking about people first and understanding what they want\nExamples of value propositions\nThe three mistakes businesses make with their value proposition\nUnderstanding how people see your business in order to understand your value proposition\nWhy the value proposition is in the eye of the beholder\nThe first step to defining your value proposition\nEnsuring you able to deliver on your value proposition\nThe importance of keeping what you do simple to understand\nWhy you should consider the most unique thing that your business does\nResources mentioned:\nUse FYI\nCrazy Egg\nKissmetrics\nCategory Creation: 4 Reasons to NEVER Do It","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}