{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Plumbing & HVAC Hustle Podcast","title":"Growing an HVAC Company on TikTok w/ Derek Cormier","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b97c5088\"></iframe>","width":"100%","height":180,"duration":2154,"description":"HVAC owner Derek Cormier (Climate Experts) breaks down how entertainment-first short-form content drives real business: recruiting, sales, and brand trust. We cover AI workflows (Zapier → OpenAI), TikTok hooks, personal vs. company pages, TBO (Total Brand Optimization), and why “fun + thorough” beats cookie-cutter posts. If you market plumbing/HVAC/electrical, this playbook will help you grow faster and hire better.What you’ll learn:- Entertainment → education → conversion content ladder- Personal branding that recruits A-players (60%+ of applicants from social)- Local list building for AEO/AI search wins- AI tools to buy back time and boost output","thumbnail_url":"https://img.transistorcdn.com/nWdFrDEJ0nnm4bomrSlnlhLsvIvR7Ug7RJYmt0Ox7zw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMTY0LzE2OTc5/NDI2MTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}