{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[BEST OF] More Isn’t Always Better: Challenging the 'Growth at All Costs' Mindset","html":"","width":"100%","height":180,"duration":3048,"description":"Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better.\nPaul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in.\nTopics covered\nWhy companies should not use growth as their top achievement metric\nFocusing on profit over growth\nWhy it is important to figure out how to be happy in the present then hoping the future works out\nHow to avoid focusing on “vanity” metrics\nThe two ways to run a business long term\nWhen focusing on your business’s growth makes sense\nWhy you should consider that more isn’t always better\nWhy you should be focusing on a specific audience\nThe importance of understanding your audience’s problem\nCustomer retention vs. customer acquisition\nThe three qualities it takes to be resilient\nFocusing on the process rather than the outcome\nWhy you should always be working on personal growth\n\nResources mentioned\nCompany of One\nPaul’s Creative Class\nFathom Analytics\nStart-Up Genome Project\nInc. 5000 List\nGary V\nStripe\nPhillip Morgan\nPyschotactics\nSeth Godin on Everyone Hates Marketers\nSeth Godin – This is Marketing\nMailChimp\nDaft Punk: 5 Marketing Lessons to Make Your Business Famous","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}