{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Product Marketing Experts ","title":"The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ba0f6f7d\"></iframe>","width":"100%","height":180,"duration":1518,"description":"Given the cross functional nature of product marketing, there is no straight line when it comes to the career path to PMM. So how does one typically break into product marketing? What roles make for good product marketers? And what skills will be important to develop along the way? In this episode, Lauren uses her experience to break it all down for us. ","thumbnail_url":"https://img.transistorcdn.com/Eut836elfExXATTWElg6PEEE49iYhraqzmE3u6QR4wA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3MTIvMTY2NzQw/NjQ3NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}